For Content Producers

The ASTOUND Initiative is dedicated to encouraging new business models for Ontario creative content entrepreneurs working in digital media, film, television, gaming, transmedia, music and publishing.

For Content Investors

ASTOUND is addressing investor needs by building relationships and networking opportunities between content producers and investors, as well as creating knowledge exchange and tool kits that provide a deeper understanding of the potential and vitality of the content space.

The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.

Tertiary Partners: Achilles Media, Canadian Media Production Association, Interactive Ontario, MaRS Discovery District, Nordicity, Seneca College, Summerwood Group Inc., University of Waterloo – Stratford Campus, Toronto International Film Festival, Wesley Clover International, and Women In Film and Video – Toronto. In collaboration with: National Angel Capital Organization, Network of Angels – Ontario and Maple Leaf Angels.