The Business of Audience Engagement
Are you a filmmaker, television producer, app developer, game designer, interactive producer, mix media artist, self-publisher, musician, composer?
Do you have a digital media project or start-up company that you are trying to get off the ground?
Are you ready to make the shift from content producer to content entrepreneur?
Then the ASTOUND SUMMIT is for YOU!
The ASTOUND Summit: The Business of Audience Engagement is a one-day FREE symposium for content entrepreneurs to explore the importance of connecting with their viewers and users. We will explore how to best integrate audiences and leverage these relationships to secure financing and investment.
You will hear from expert industry practitioners on:
Applied ClinicsBring your project with you or pre-submit your projects by Wednesday, October 16th for an incredible development opportunity to have your work selected and work-shopped during the afternoon clinics. Details below.
CFC Media Lab
ASTOUND/CFC Media Lab
Chloe Sosa Sims
The ASTOUND Summit took place on October 19th, 2013 – 8:00am to 6:00pm at OCADU .
MODULE 1: AUDIENCE – DRIVING A NEW MARKET PLACE REALITY
|8:00||REGISTRATION & INFO DESK|
|8:30 – 9:15||BREAKFAST: LAMBERT LOUNGE|
|9:15 – 9:45||INTRODUCTION & WELCOME ADDRESS BY ASTOUND TEAM; PARTICIPATORY DESIGN TECHNIQUES (PDT): |
Integrating Audience In A Meaningful Way Throughout The Production Value Chain
Speaker: Suzanne Stein
|9:45 – 10:00||BREAK|
|10:00 – 11:00||THE ART & SCIENCE OF CONSUMER INTELLIGENCE: |
How The Shift Towards “Experience” Impacts The Field Of Consumer Insights
Keynote Speaker: Todd Cherkasky
MODULE 2: NEW TOOLS OF THE TRADE
|11:00 – 11:20||DATA AND ANALYTICS|
Presented By: Ramtin Lotfabadi
|11:20 – 11:50||BUSINESS MODEL CANVAS|
Presented By: Aaron Williamson
|11:50 – 12:10||SOCIAL MEDIA STRATEGIES|
Presented By: Eric Blais
|12:10 – 12:30||THE ART OF PITCHING|
Presented By: Warren Coughlin
|12:30 – 1:30||LUNCH (provided on site for all participants)|
|1:30 – 2:30||AUDIENCE ENGAGEMENT ROUND TABLE DISCUSSION|
Corey Vidal (Apprentice A), Amar Wala (The Secret Trial 5), Suzanne Stein (ideaBOOST), Anne Marie Maduri (ASTOUND Initiative) and Ana Serrano (CFC Media Lab/CFC)
|2:30 – 2:45||BREAK|
MODULE 3: CLINICS (2:45 – 5:30)
|2:45 – 3:30|
Participants are encouraged to pre-submit their projects by Wednesday, October 16th for an incredible development opportunity to have their work selected and work-shopped in following the following clinics:
|Break (15 mins)|
|3:45 – 4:30|
|Break (15 mins)|
|4:45 – 5:30|
|5:30 – 5:45||BREAK|
|5:45 – 7:00||CLOSING RECEPTION|
The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.
Tertiary Partners: Achilles Media, Canadian Media Production Association, Interactive Ontario, MaRS Discovery District, Nordicity, Seneca College, Summerwood Group Inc., University of Waterloo – Stratford Campus, Toronto International Film Festival, Wesley Clover International, and Women In Film and Video – Toronto. In collaboration with: National Angel Capital Organization, Network of Angels – Ontario and Maple Leaf Angels.