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The ASTOUND Summit:

The Business of Audience Engagement

Are you a filmmaker, television producer, app developer, game designer, interactive producer, mix media artist, self-publisher, musician, composer?

Do you have a digital media project or start-up company that you are trying to get off the ground?

Are you ready to make the shift from content producer to content entrepreneur?

Then the ASTOUND SUMMIT is for YOU!


The ASTOUND Summit: The Business of Audience Engagement is a one-day FREE symposium for content entrepreneurs to explore the importance of connecting with their viewers and users. We will explore how to best integrate audiences and leverage these relationships to secure financing and investment.

You will hear from expert industry practitioners on:

  • proven strategies regarding crowd-sourcing, crowd-funding, and audience engagement;
  • cutting-edge tools & techniques to engage audiences; and
  • practical lessons on how to interpret and apply user data

Applied ClinicsBring your project with you or pre-submit your projects by Wednesday, October 16th for an incredible development opportunity to have your work selected and work-shopped during the afternoon clinics. Details below.


Summit Committee.

Tom Barker
OCADu

Monica Contreras
OCADu

Suzanne Stein
OCADu

Ajay Joshi
OCADu

Ana Seranno
CFC Media Lab

Orla Garriques
ASTOUND/CFC Media Lab

Elizabeth Radshaw
Hot Docs

Chloe Sosa Sims
Hot Docs

Summit Schedule.

The ASTOUND Summit took place on October 19th, 2013 – 8:00am to 6:00pm at OCADU .

MODULE 1: AUDIENCE – DRIVING A NEW MARKET PLACE REALITY

8:00REGISTRATION & INFO DESK
8:30 – 9:15BREAKFAST: LAMBERT LOUNGE
9:15 – 9:45INTRODUCTION & WELCOME ADDRESS BY ASTOUND TEAM; PARTICIPATORY DESIGN TECHNIQUES (PDT):
Integrating Audience In A Meaningful Way Throughout The Production Value Chain
Speaker: Suzanne Stein
9:45 – 10:00BREAK
10:00 – 11:00THE ART & SCIENCE OF CONSUMER INTELLIGENCE:
How The Shift Towards “Experience” Impacts The Field Of Consumer Insights
Keynote Speaker: Todd Cherkasky

MODULE 2: NEW TOOLS OF THE TRADE

11:00 – 11:20DATA AND ANALYTICS
Presented By: Ramtin Lotfabadi
11:20 – 11:50BUSINESS MODEL CANVAS
Presented By: Aaron Williamson
11:50 – 12:10SOCIAL MEDIA STRATEGIES
Presented By: Eric Blais
12:10 – 12:30THE ART OF PITCHING
Presented By: Warren Coughlin
12:30 – 1:30LUNCH (provided on site for all participants)
1:30 – 2:30AUDIENCE ENGAGEMENT ROUND TABLE DISCUSSION
Corey Vidal (Apprentice A), Amar Wala (The Secret Trial 5), Suzanne Stein (ideaBOOST), Anne Marie Maduri (ASTOUND Initiative) and Ana Serrano (CFC Media Lab/CFC)
2:30 – 2:45BREAK

MODULE 3: CLINICS (2:45 – 5:30)

2:45 – 3:30

Participants are encouraged to pre-submit their projects by Wednesday, October 16th for an incredible development opportunity to have their work selected and work-shopped in following the following clinics: 

  1. INTEGRATING PARTICIPATORY DESIGN TECHNIQUES
    Facilitated By: Suzanne Stein & Zan Chandler
  2. DEFINING YOUR BUSINESS MODEL
    Facilitated By: Ana Serrano, Aaron Williamson & Orla Garriques
  3. GROWING YOUR AUDIENCE THROUGH SOCIAL MEDIA STRATEGIES
    Facilitated By: Eric Blais
  4. TRACKING YOUR AUDIENCE THROUGH DATA AND ANALYTICS
    Facilitated By: Ramtin Lotfabadi
  5. PITCHING EFFECTIVELY BY KNOWING YOUR AUDIENCE
    Facilitated By: Warren CoughlinAnne Marie Maduri, Elizabeth Radshaw and Chloe Sosa Sims
    Break (15 mins)
    3:45 – 4:30
    Break (15 mins)
    4:45 – 5:30
    5:30 – 5:45BREAK
    5:45 – 7:00CLOSING RECEPTION




    The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.

    Tertiary Partners: Achilles Media, Canadian Media Production Association, Interactive Ontario, MaRS Discovery District, Nordicity, Seneca College, Summerwood Group Inc., University of Waterloo – Stratford Campus, Toronto International Film Festival, Wesley Clover International, and Women In Film and Video – Toronto. In collaboration with: National Angel Capital Organization, Network of Angels – Ontario and Maple Leaf Angels.