The ASTOUND Workshops.

Since 2011 ASTOUND has been collaborating with leading media organizations such as TIFF, Women In Film & Television (WIFT-T), Hot Docs and NXNEi to train content producers and management teams working in film, television, gaming, mobile, interactive, transmedia and music on business model design.

The ASTOUND workshops are hands-on workshop that takes participants through the creation of a “business model canvas” using the Alexander Osterwalder method, evolved by CFC Media Lab, for the creative content industry. This workshop takes a participatory approach to create an empowering and interactive working environment that fosters understanding, discussion, creativity, and analysis.

The ASTOUND: Business Model Canvas Workshop (BMC workshop) trains content producers to use business model tools and techniques. The business Model Canvas provided a single easy-to-use visual tool allowing users to quickly map their productions and/or businesses, assess viability, realize potential revenue streams, better understand their value proposition, re-imagine their unique business model and investment potential.

Through the BMC workshop participants take away a tangible blueprint for their current and future, as well as tools that they can adapt as part of their on-going business practices.

Workshop Facilitators.

Ana Seranno
CFC Media Lab

Aaron Williamson

Orla Garriques

Business Model Canvas.

The success of Alex Osterwalder’s Business Model Generation book and workshops has resulted in the demystification of business model design.

The Business Model Canvas is used as a design tool to help businesses get their first principles right starting with who their customer might be. For content-based businesses, especially in Canada where a good proportion of “revenues” are typically derived from government subsidies, knowing for whom you are creating your film, book, ipad app, etc. may be, at best, answered in broad demographic terms (e.g. 18-25 females) or at worst, not answered at all.

The Business Model Canvas is a fun, visceral way of encouraging content-based businesses to answer key questions head on. More importantly, it sets out that business modeling is an iterative design process that is at heart “creative.” It underscores how business modeling should be integrated into the content-based industry’s creative process every step of the way.

View the 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers.

Workshop Participants.

Sherien Barsoum
Taza Media

Nina Beveridge
Ghosts Media

Vladmir Bravo

Lindsay Castel
Production Supervisor for Family Channel and Disney XD Canada

Karen Chapman
Creative Conquerors

Sidney Chiu
SC Productions

Fuad Chowdury
UNL Canada Inc.

Craig Allen Conoley
Partus Films

Rebecca Davey
BT Productions

Tamara Dawit
Gobez Media

Paula Devonshire
Devonshire Productions

Daniel Epstein
Procter & Gamble

Nanjing Broadcasting Corporation

Nicole Hilliard Forde
Side Street Project

Malinda Francis
Haiti – CMP 2012.p

Jackie Garrow
Documentary Organization of Canada – Toronto Chapter


Hessam Ghorbanian
Paratoo Film / vod online

Hugh Gibson
Chapeaul Films

Lauren Grant
Clique Pictures

Ryan Grantham
Post-Production Supervisor
RTR Media

Ryley Grunenwald
Marie Verite Films

Joanna Gryfe
Content Acquisition
Shaw Media

Mateo Guez
Theo Films

Amy Hampson
Lifestyle Writer and Website Manager
Shaw Media

Cher Hawrysh
Phenomenal Films

Allison Hillier

Angela Joyce
Extreme Entrepreneurs – CMP

Kelli Kieley
kamm/era media group

Indrani Kopal
Hofstra University

Dawn Kuisma
Blaze Productions

Michael Lee

Michael Lee
Mahala Media

Tricia Lee
A Film Monkey Productions

Stephanie Levy
Possibility Entertainment

Lawrence Loewinger
Two Points Films

Carmen Elsa Lopez
Cows in the Field

Yan Lu
Hunan TV Station

Karnit Mandel

Johanna Mavhungu
MLB Media Solutions

Shana McCalla
Reggae Movements

Cat McCormick
Antica Productions

Peter Middleton
Fee Fie Foe Films

Laura Milliken
Big Soul Productions

Sarah Moffat
Sarah Moffat Imagery

Tshego Molete
Happy Brown Babies Productions

Toni Morgan

Charles Officer
CaneSugar Filmworks

Margarita Ramon
Terra Incognita Productions

Monica Richardson
Inwood Girl Productions

Kelly-Anne Riess
Riess Stormmedia

Hovsep Seraydarian

Adam Shamoon
Documentary Organization of Canada – Toronto Chapter

Carla Sinclair
Empty Cup Media

Tina-Louise Smith
Accidental Films and TV

Sosena Solomon
A Dopest Ethiopian Productions

Anastasia Trofimova

Ana Valine
Gideon Girls

Sylvie Van Brabant
Les Productions du Rapide-Blanc

Shiren Van Cooten
Bebamikawa Productions

Louise Van Hoff
Okuhle Media, South Africa

Qasim Virjee

Tony Vlisma

Lindsey Vodarek
CMPA & Independent Doc Producer

Vibeke Vogel
Bullitt Film, Denmark

Amar Wala
Secret Trial 5 Productions Inc.

Douglas Warren

Aki Watanabe
Express Sports Co. Ltd

Robin Welch
kamm/era media group

James Wilkes
Le Cheval Noir

Han Xiaomin

Francine Zuckerman
Z Films Inc.

The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.

Tertiary Partners: Achilles Media, Canadian Media Production Association, Interactive Ontario, MaRS Discovery District, Nordicity, Seneca College, Summerwood Group Inc., University of Waterloo – Stratford Campus, Toronto International Film Festival, Wesley Clover International, and Women In Film and Video – Toronto. In collaboration with: National Angel Capital Organization, Network of Angels – Ontario and Maple Leaf Angels.