Tools. Use them wisely.

Business Model Canvas

The Business Model Canvas Design techniques gives entrepreneurs an opportunity to organize their business plans in a central place by putting ideas into key categories that allow them to see a visual snapshot of their plans and connect the areas to see if they make sense, while being versatile enough to make quick changes, build on it, or make important decisions on whether to keep it, or scrap it.

The Business Model Canvas is a fun, visceral way of encouraging content-based businesses to answer these questions head on. More importantly, it sets out that business modeling is an iterative design process that is at heart “creative.” It underscores how business modeling should be integrated into the content-based industry’s creative process every step of the way.


Value Proposition Canvas

The goal of the Value Proposition Canvas is to assist you in designing great Value Propositions that match your customer’s needs to solve their problems. This is what the start-up scene calls product-market fit or problem-solution fit. The Value Proposition Canvas helps you work towards this fit in a more systematic and visual way.



Strategyzer is an online application that allows you to electronically visualize your business model canvas, while going deeper by allowing you to be constantly connected and up-to-date with your team, understand if your business model will fail or succeed through a testing process, estimate your financial opportunities, and more…


Sparkwise is a cloud-based metrics platform. The service, which is still in beta, takes data from a user’s various social media feeds and transforms that raw data into stories by incorporating video, audio and text.

Sparkwise gives meaning to your data and momentum to your goals. Visualize, compare and curate your data to tell your story and ignite your audience. Data can be a powerful tool for change. Tracking the right metrics in the right context can help us gain a deeper understanding of the communities we serve, so we can make a lasting impact.

Books. Digital or paper.

Business Model Generation

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one and change the way you think about business models.

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.


Blue Ocean Strategy

Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. In this game-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans.

Impact Playbook

This practical, no-nonsense guide was created specifically for use by social issue media makers, and contains a wealth of best practices for developing your engagement strategies and measuring and communicating the impact of your work.


Lean Analytics by Eric Ries, – The lean series

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

It looks at dozens of metrics—such as churn, customer lifetime value, viral coefficient, acquisition cost, uptime, and engagement—and suggests where that metric should be before you can move on to the next stage of your business.

Reports. Summarizing research.

ideaBOOST Audience Engagement Report

Audience engagement models are a key part of this new production revolution. ideaBOOST: Audience Engagement Report, is the result of a research partnership between the CMF and the Canadian Film Centre’s Media Lab and their ideaBOOST accelerator program.

Using case studies and a cross-case analysis of seven teams who were part of the first cohort of the ideaBOOST accelerator program, this insightful document equips content producers with knowledge about the different types of audience engagement, the techniques used to develop and interact with audiences and how audience engagement methods can be used at different stages of development and production processes, and to what effect.


Ontario’s Creative Cluster: Growing Faster than the Rest of the Economy

The global entertainment and media market was estimated to be worth more than US$1.35 trillion in 2008, and is forecast to grow to approximately US$1.6 trillion by 2013.1 Creative industries now represent a significant proportion of many countries’ GDPs, as economies around the world recognize the importance of the creative industries to their future economic growth. As the “knowledge” versus “industrial” economy continues to grow in importance across all developed and developing countries, creative industries are critical to the larger knowledge economy job creation engine, preparing workers for a digital future that relies on creativity versus physical work.


Crowdfunding in a Canadian Context

Crowdfunding is an emerging alternative financing vehicle that has experienced a recent boom in Europe and North America, primarily driven by recent multi-million dollar record-breaking successes on platforms in the US. In the wake of the increased media attention for these campaigns and recent changes to securities laws in the US to accommodate crowdfunding, this financing model has become more visible in Canada as well. A number of Canadian-based crowdfunding platforms have emerged and discussion has been abundant among regulatory and industry bodies—from the tech sector to the creative media sector—regarding how crowdfunding fits into Canada’s current legal, regulatory and funding environment.

The Canada Media Fund (CMF) commissioned Nordicity to conduct a study on the topic of crowdfunding in Canada with a mandate to provide both an overview of the global crowdfunding phenomenon as related to the creative content industries and also a domestic environmental scan to determine what the demand for crowdfunding might be among content creators, how they might best leverage this type of funding and how it might fit into the broader structural environment for the creative content industries in Canada.


Taking Ontario Mobile

Taking Ontario Mobile examines the benefits of mobile technologies for Ontarians as they work, learn, play, shop, seek care and interact with others. The report considers the disruptive nature of technologies and provides guidance and support for implementing mobile solutions, in order to enhance services for Ontarians as well as to improve their access to them.


Mobile Innovation: Ontario’s Growing Mobile Content, Services, and Applications Industry 2012

This study was undertaken by the Mobile Experience Innovation Center (MEIC) to examine the tremendous amount of economic, technological, and cultural growth that has occurred in the mobile market in Ontario since 2007. The study profiles the current mobile ecosystem, assesses the economic impact of the industry, identifies emerging key trends in mobile, outlines potential market opportunities for the industry, and develops a collaborative framework to support the continued growth of mobile in Ontario. This study updates a previous MEIC study entitled Innovation and Insight: Mapping Ontario’s Mobile Industry (2009), which was supported by the Entertainment and Creative Cluster Partnerships Fund. November 22, 2012.


The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.

Tertiary Partners: Achilles Media, Canadian Media Production Association, Interactive Ontario, MaRS Discovery District, Nordicity, Seneca College, Summerwood Group Inc., University of Waterloo – Stratford Campus, Toronto International Film Festival, Wesley Clover International, and Women In Film and Video – Toronto. In collaboration with: National Angel Capital Organization, Network of Angels – Ontario and Maple Leaf Angels.